Creating Effective Video Ads for Transport Hubs

Video advertising in transport hubs presents unique opportunities and challenges. With the right approach, video ads can be incredibly effective at capturing attention and driving action. Here's how to create video content that resonates with travelers.

The 15-Second Rule

While travelers may be in viewing areas for extended periods, individual attention spans are short. The most effective transport video ads deliver their core message within the first 15 seconds. Start with a strong visual hook, communicate your value proposition quickly, and include a clear call-to-action.

Sound-Off Design

Many transport environments are noisy, and sound may not always be enabled on displays. Design your video ads to work perfectly without audio by using bold text overlays, clear visual storytelling, and subtitles when dialogue is essential. Think of sound as an enhancement, not a requirement.

High Contrast and Bold Visuals

Transport hubs are busy, distracting environments. Your video ads need to cut through the visual noise with high-contrast colors, large text, and bold imagery. Avoid subtle details or small text that won't be visible from a distance or to people in motion.

Location-Specific Messaging

Tailor your video content to the specific location and audience. Airport ads might emphasize international appeal or travel-related services, while metro station ads could focus on daily commuter needs. This localization significantly improves relevance and engagement.